Brazil Supplement Market

Supplement use in Brazil lags behind the U.S. and presents a sharply different user profile.   Brazilian supplement users favor herbal supplements far more than Americans and some of their most popular herbs include garlic, green tea extract, flaxseed oil, guarana, chamomile, cinnamon and oregano.

 

Brazilian supplement users are also much younger than users in the U.S. with different reasons for taking supplements.  Energy enhancement is a much stronger motivation for supplement use in Brazil than in the U.S.

Source:  The International Study of Nutrition

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