Coffee Gaining Steam in China

Coffee is an emerging beverage in China that has captured the attention of young, upscale, urban Chinese.  Nearly one in two urban Chinese drank hot coffee in the past year and most of this group is new to coffee, having just started drinking it within the past five years.

Compared to coffee drinkers in Russia, U.K. and Japan, the Chinese are more likely to be drinking their coffee away-from-home and in chain coffee shops.  Despite their exposure to coffee shop brews, the vast majority drink instant coffee when they prepare it at home.

Source:  Study of the International Market for Hot Coffee & Tea