Multi-sponsor Surveys International‘s syndicated studies provide subscribers with the most cost- effective and quality-equivalent alternative to proprietary market research available. Subscription prior to fieldwork allows you the opportunity to help tailor the study to meet your marketing needs, while letting our experienced global team design the questionnaire, oversee interviewing and provide the analysis and reporting.
We recognize the unique cultural characteristics of each country and design research in collaboration with our global network of research professionals to optimize outcomes and budgets through a choice of:
Localization & Translation:
Prior to fieldwork, all questionnaires undergo localization by in-country market research partners to ensure appropriate survey language and response categories. Translations are performed by experienced, native-speaking translators and undergo a thorough quality assurance procedure. Careful attention to these processes is paramount for a successful international project that is both culturally sensitive and comparable to the other countries included in the project.