Breakfast in China

Chinese adults do a better job of making time for breakfast than U.S. adults and typically favor hot, fresh-prepared breakfast foods.   The 2014 Study of Cereal Consumption in China finds 7 in 10 adults age 18-49 in China in the habit of eating breakfast daily vs. 45% of adults that age in the U.S.

  •  Unlike the U.S., hot cereal currently predominates over cold cereal in China, but both compete with traditional Chinese breakfast foods such as eggs, noodles, dumplings, crullers, etc.
  • Similar to the U.S., 18-49 year old Chinese adults have busy morning schedules.  Nearly 8 in 10 Chinese agree they, “love hot breakfast foods, but don’t have time to prepare them.”
  • Cold cereal use is currently most prevalent among affluent Chinese, but there is considerable interest in trying cold cereal among non-users.

Source:  The 2014 Study of Cereal Consumption in China (conducted online in Jan/Feb 2014 among 850+ Chinese adults age 18-49 living in tier 1 and 2 metro areas.   Source of U.S. comparisons is the 2012 Study of Breakfast in the U.S., filtered among 18-49 year olds.

Asian Women Commited to Facial Care

Facial skin care is a top priority for Asian women and their facial care regimen typically includes a large number of different products.   However, there are important differences in the skin care benefits sought by women in China, S. Korea and Japan.

Key distinctions observed in the 2014 International Study of Asian Women’s Facial Skin Care conducted by Multi-sponsor Surveys International LLC include the following:

  •  Korean women use the largest number of different facial care products and are more likely to seek out products that nourish the skin with nutrients or protect skin from sun/environmental factors.
  • Product safety and natural ingredients are more important to Chinese women selecting facial care products than Japanese or Korean women.
  • While Korean and Chinese women most often purchase facial care products in specialty stores, Japanese women (who tend to be more cost-conscious) are most likely to buy their facial products in drug stores or online.
  • International/Western brands are most appealing to Chinese women and this is reflected in their brand usage.  By comparison, the leading brands used by Japanese and Korean women are predominantly domestic.

The 2014 International Study of Asian Women’s Facial Skin Care was conducted online in February/March 2014 among national samples of women age 18-60 in China (n=609), South Korea (n=631) and Japan (n=616).


Eye Care Opportunities in China

Eye health in China lags behind Japan and the West in both diagnosis and care. In China, eye exams are less frequent and fewer use corrective eye-wear. Dry eyes and eye strain are more common in China than the West, although over-the-counter eye drops are not in widespread use for treatment.  All this is evidence of a large Chinese market for vision care products.

Source:  The International Study of Eye Health & Vision Care


Brazil Supplement Market

Supplement use in Brazil lags behind the U.S. and presents a sharply different user profile.   Brazilian supplement users favor herbal supplements far more than Americans and some of their most popular herbs include garlic, green tea extract, flaxseed oil, guarana, chamomile, cinnamon and oregano.


Brazilian supplement users are also much younger than users in the U.S. with different reasons for taking supplements.  Energy enhancement is a much stronger motivation for supplement use in Brazil than in the U.S.

Source:  The International Study of Nutrition

Coffee Gaining Steam in China

Coffee is an emerging beverage in China that has captured the attention of young, upscale, urban Chinese.  Nearly one in two urban Chinese drank hot coffee in the past year and most of this group is new to coffee, having just started drinking it within the past five years.

Compared to coffee drinkers in Russia, U.K. and Japan, the Chinese are more likely to be drinking their coffee away-from-home and in chain coffee shops.  Despite their exposure to coffee shop brews, the vast majority drink instant coffee when they prepare it at home.

Source:  Study of the International Market for Hot Coffee & Tea