UPCOMING RESEARCH

U.S. Online Shopping Behavior Report

Online shopping is now as popular as social networking and has strong appeal among the most affluent consumers.

Online spending correlates strongly with income with the highest strata being the biggest spenders overall and biggest buyers of top e-commerce sellers.  While the average U.S. online shopper spent an average of $425 online in the past 6 months, spending increases to $664 among those in households earning $75,000+ annually.

Our recently released 2015 Target Market Report on U.S. Consumer Online Shopping Behavior, is available for download below.

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2015 International Study of Pediatric Vaccines

The majority of American mothers take an active role in decisions regarding the vaccinations their child receives and children receive vaccinations in their pediatrician’s office.   In developing countries this scenario is often quite different.  For example, nearly half of mothers in Brazil, India and China report their children receive vaccinations through international programs such as WHO.

The 2015 International Study of Pediatric Vaccines, second in a trended series, will examine mothers’ knowledge, use and attitudes toward common childhood vaccines across subscribers’ choice of countries.  Subscribe now to this upcoming study and qualify for discounted pre-field pricing and an opportunity to review the questionnaire prior to interviewing.  

 

Contact Cheryl Godbold for more information.

2015 Global Study of Mothers’ Sweetener Preferences

As exposure to new natural low/no-calorie sweeteners grows around the world, mothers may be reassessing their appropriateness for children.   Large majorities of adults in the U.S. and Western Europe are already using low/no-calorie sweeteners regularly themselves.

 

The 2015 Global Study of Mothers’ Sweetener Preferences provides an opportunity to explore mothers’ choice of sweeteners for children ages 2 to 12 in global markets.  The study will build on trended research conducted by Multi-sponsor Surveys, Inc. in the U.S. and permit comparisons of mothers= attitudes and behavior across subscribers’ choice of countries.

 

Subscribe now to this upcoming study and qualify for discounted pre-field pricing and an opportunity to review the questionnaire prior to interviewing.  

 

Contact Karen Bundy for more information.

2015 Global Update on Mothers’ Attitudes Toward Breast vs. Formula Infant Feeding

Mothers around the world face the decision to breast or bottle feed infants from different perspectives. The 2015 Global Update on Mothers’ Attitudes Toward Breast vs. Formula Infant Feeding will survey mothers of children under age 12 in order to examine cultural predispositions and attitudes towards the relative merits of breast vs infant formula. This study builds on trended research (2004-2011) conducted by Multi-sponsor Surveys, Inc. in the United States and permits comparisons of mothers’ infant feeding decisions across subscribers’ choice of countries.

Subscribe now to this upcoming study and qualify for discounted pre-field pricing and an opportunity to review the questionnaire prior to interviewing.

Contact Karen Bundy for more information.

 

2015 Global Study of Children’s Weight Management

Obesity rates have climbed across the globe to the extent that majorities of adults in the U.S. and Western Europe now consider low/no-calorie sweeteners acceptable for 7-12 year old children in moderate or small quantities.  Western Europe lags somewhat behind the U.S. where 75% of adults consider low/no-calorie sweeteners acceptable in limited quantities for children age 7-11 and 61% consider them acceptable for children under 7 years old.   France is the country least accepting of use by the youngest children.

 

To learn more about this evolving market, subscribe to The 2015 Global Study of Children’s Weight Management.   Interviews launch in August among mothers of children ages 2 to 12 in order to  examine their attitudes towards weight management and the steps they are taking (if any) to help their children maintain a healthy weight. The study is designed to permit comparisons of mothers’ weight management concerns and goals across subscribers’ choice of countries. Discounted pricing available for companies subscribing prior to fieldwork.

Contact Karen Bundy for more information and pricing details.

2015 Global Study of Children’s Sun Protection

 

 
While sunscreen is widely used on children in the U.S. and Brazil, mothers in emerging markets are beginning to learn more about these products. In Brazil and the U.S. eight out of ten mothers of children under age 12 use topical sunscreen products on their young children, while fewer than 2 in 10 mothers in China or India report use on their young children.
The 2015 Global Study of Children’s Sun Protection provides an opportunity to explore market penetration, preferences and potential in subscribers’ choice of countries. The study is designed to permit comparisons of mothers’ attitudes toward sun exposure and product use across subscribers’ choice of countries.  Contact Cheryl Godbold for more information and pricing details.

 

2015 Global Study of the Children’s Insect Repellent Market

The risks of exposure to insects vary around the globe, as does reliance on insect repellents to protect children.   Roughly half of all mothers in the U.S. and Brazil with children under age 12 report use of insect repellent on their young children.   By comparison, only 14% of mothers in India report use by their children under age 12.

 

Subscribe now to our upcoming Global Study of the Children’s Insect Repellent Market and qualify for discounted pre-field pricing and an opportunity to review the questionnaire prior to interviewing.   This new study launches in July to explore market penetration, preferences and potential among mothers with children ages 2 – 12, building on trended research conducted in the U.S. by Multi-sponsor Surveys, Inc.  Subscribers are offered a selection of countries and the final report will feature comparisons of mothers’ attitudes and behavior across subscribers’ choice of countries.

 

Contact Michael Tishgart for more information and pricing.