While sunscreen is widely used on children in the U.S. and Brazil, mothers in emerging markets are beginning to learn more about these products. In Brazil and the U.S. eight out of ten mothers of children under age 12 use topical sunscreen products on their young children, while fewer than 2 in 10 mothers in China or India report use on their young children.
The 2015 Global Study of Children’s Sun Protection provides an opportunity to explore market penetration, preferences and potential in subscribers’ choice of countries. The study is designed to permit comparisons of mothers’ attitudes toward sun exposure and product use across subscribers’ choice of countries. Contact Cheryl Godbold for more information and pricing details.